About

About

An anthology of stories, perspectives, and thought leadership connecting scientific rigor to the human experience

Standalone pieces. Woven together to create a bigger picture.

Within Reach is an anthology of stories, perspectives, and thought leadership that explores the realities of cancer diagnosis, treatment, access, and care. Each piece stands on its own, but together they create a fuller picture—connecting scientific rigor to the human experience with the goal of bringing every patient possible within reach of the care they need.

Explore the stories
Hands together

Many stories, one
shared voice

Open letter May 20, 2026Hear from our CEO about our commitment to Within Reach

Within Reach is our commitment to being the oncology partner that reaches EVERY PATIENT POSSIBLE.

Read his open letter

About the project

No single story can capture the reality of cancer. The journey is rarely linear, and neither are the decisions that shape outcomes for patients and their families. Within Reach is an anthology built on these simple truths.

Here, we’re offering a different window into the complexities of diagnosis, treatment, access, and care. Individually, they inform; together, they reveal the bigger picture.

This approach is deliberate. Oncology decisions are made at the intersection of data and lived experience, where scientific rigor must coexist with human reality. Drawing on the collective expertise of hundreds of oncology specialists across Advisory, Medical, and Marketing, we connect deep technical knowledge with real-world understanding, helping decision-makers navigate uncertainty with greater clarity and confidence.

Venn diagram showing the intersection of data and experience leading to decision-making in oncology

Where decisions are made in oncology: at the intersection of data and lived experience.

The treatment challenges facing patients with cancer are real

You better have a nurse there for at least a couple of days in the house until you stabilize. You better have at least a caregiver in your home, someone there who knows how to dial 911 and won’t freak out or someone who knows how to help you take your temperature or whatever has to be done.”

-CAR-T patient

A woman dressed warmly

Hear more patient voices in our report about targeted therapies in hemato-oncology

Find out more

When the stakes are highest

…the choices we make matter more than ever. In oncology, those choices shape the lives of families, friends, and communities. That’s why we created Within Reach.

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For the 49% of Americans who cannot access and afford quality cancer care.

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For the 40% of people with cancer in the UK who struggle to access treatment or care because of where they live.

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For the 50% of people with cancer in Europe navigating treatment without a proper care plan.

And for the many more people across the globe for whom the right treatment is just out of reach.